While buyers may be annoyed or distrustful of ads, many people actively seek out content produced by brands because it provides them with valuable information they need. Then address each of these three components of ROI: Conduct a content audit, or at least a sample of the content you produce. We are all looking to get informed and we are looking to be entertained. As Neil Patel says, “Blogging is a key factor in the growth of any online business”—so much so that 82 percent of marketers who blog see a positive ROI from inbound marketing. Content marketing ROI is the revenue generated directly from your content marketing efforts. Michael enjoys sharing his experiences and client stories to inspire leaders like you into action that creates impact. We couldn’t agree more, which is why we’ve rounded up compelling statistics to prove that content marketing, when paired with solid branding practices, can yield the long-term results you’re looking for. It considers the cost of creating and promoting content. Content Marketing World is part of the Informa Connect Division of Informa PLC. Blogging increases your reach and introduces new visitors to your brand—but if that brand is inconsistent and without a clear mission, you risk losing that new lead. A good way to figure out whether your ends justify your means is to know how much you spend on average to produce original content … You can always find her with an iced mocha in hand and a book in her purse (just in case). And creators love their content like a mama loves her baby. If content marketing is going to be part of your brand’s strategy, it needs to pull its weight. Engage new prospects with your brand. Sirius Decisions has reported that as much as 70% of content goes unused. And we know that as consumers we are all consuming more information online. 125 Main St SE #100 Is Your Content Ready to Zig and Zag With Your Buyers? At @KraftFoods, #contentmarketing ROI was 4X greater than their most targeted advertising, says @jfly. Informa UK Limited is part of Informa PLC. Still not convinced that thought leadership makes a difference in your marketing ROI? Ever. Your business needs to get people to know your brand, like your brand, and trust your brand enough to want to buy from you. It is one of the most important parameters to judge the success of a content … Use every blog post as part of your strategy – it will pay off! A few years ago at Content Marketing World, Julie Fleischer, former senior director for data, content, and media at Kraft, said content marketing ROI was four times greater than their most targeted advertising. Calculate how much you spent to produce the content.. And is currently working on his 3rd book on the power of Empathy in business, marketing, and life. Conversions form the foundation of the content marketing ROI model and offer a basic metric to determine whether a content marketing strategy is successful. Promise to build a business case and measure the return. Influencer marketing can help you win at content marketing and maximize ROI. But we aren’t sitting around waiting for it. 92% of marketers and businesses report content … Now that you know how content marketing can impact your numbers, you need to learn how to track those results. You can use these concepts to build the business case for content marketing in the early stages: For example, if you have 25% of the sales in a product category, but your digital content only represents 5% of branded conversation online, you are not reaching your online fair share. In the simplest terms, “content marketing ROI” is a number that reveals what you’ve gained from the particular content marketing campaign you’ve been executing.